Choosing the right diaper for your baby feels like a rite of passage into parenthood. Suddenly, absorbency and waistbands become hot topics, and you find yourself comparing leak protection like it’s the latest smartphone model. With so many diaper brands on the market, it’s overwhelming to figure out which one is worth your money—and which ones might leave you with a literal mess to clean up.

After evaluating key factors like absorbency, fit, price, and eco-friendliness, here’s an honest ranking of major diaper brands.

1. Kirkland Signature Diapers

If you’re a Costco shopper, you probably already know that Kirkland Signature Diapers are Costco's best-kept secret. They offer premium quality at a really competitive price point. The absorbency is excellent, even for overnight use, and the fit is snug enough to prevent leaks without cutting into those adorable chunky thighs.

Many parents swear by Kirkland diapers for their durability. The material feels soft and gentle on sensitive skin, which is a huge win for babies prone to diaper rash. While they don’t boast any flashy designs, they get the job done quietly and effectively.

Why they ranked #1: Unbeatable value for quality, super absorbent, great fit, and little to no compromise.

2. Pampers Swaddlers

Pampers has long been a parent favorite, and for good reason. Pampers Swaddlers, in particular, excel in softness, which makes them perfect for newborns with delicate skin. The wetness indicator strip is super helpful during those early days when you’re still learning what your baby’s cues mean.

These diapers are also known for their excellent absorbency, usually lasting through the night without any major spills. However, they come at a slightly higher price, which can add up over time. While they’re not the most budget-friendly option, many parents feel the cost is worth it for the comfort and reliability they offer.

Why they ranked #2: High-quality materials and superior absorbency, but the price is a bit steep for parents on a tight budget.

3. Huggies Little Snugglers

Huggies is another heavyweight in the diaper industry, and their Little Snugglers line is a solid choice for newborns and young babies. The gentle waistband is designed to fit below the umbilical cord, which is a thoughtful touch during those first weeks.

These diapers are incredibly soft and provide great leak protection, but some parents note that Huggies can have an awkward fit for babies with slimmer builds. The absorbency, however, is hard to beat, and the brand also offers a hypoallergenic option for babies with sensitive skin.

Why they ranked #3: Reliable and baby-friendly, but the fit isn’t ideal for every baby.

4. Target Up & Up Diapers

Don’t sleep on store-brand diapers! Target’s Up & Up diapers are a parent-approved option if you’re looking to save money without sacrificing too much quality. They’re surprisingly durable and perform well in both the absorbency and leak protection categories.

The fit might not be as snug as some premium brands, and the material isn’t quite as soft, but these diapers punch way above their price tag. If you’re budget-conscious, Up & Up diapers are an excellent choice for everyday use.

Why they ranked #4: Affordable and reliable with solid performance, but not as luxurious as pricier options.

5. Luvs Ultra Leakguards

Luvs has positioned itself as the budget-friendly choice for parents, and it lives up to its reputation. These diapers are super affordable, which is great for families who go through box after box each month. They even come with a “leakguard guarantee” for extra peace of mind.

That said, you might notice a compromise in the features. The material is thinner than other brands, and they aren’t the best option for overnight use. For daytime wear, though, they hold up reasonably well for the price.

Why they ranked #5: Great value for the price, but not ideal for heavy wetters or overnight use.

6. Mama Bear Gentle Touch (Amazon Brand)

Amazon’s Mama Bear Gentle Touch diapers are a newcomer worth considering. They’re soft, absorbent, and hypoallergenic, making them a decent option for babies with sensitive skin. The fit is adjustable and offers solid leak protection.

While they’re not the cheapest option, they’re very reasonably priced compared to premium brands like Pampers or Huggies. Plus, the convenience of adding them to your Amazon cart for quick delivery is a bonus.

Why they ranked #6: A dependable mid-range option with solid performance, but doesn’t completely outshine the competition.

7. Seventh Generation Free & Clear

If you’re eco-conscious, Seventh Generation’s Free & Clear diapers might catch your eye. These are made with sustainably sourced materials and avoid chemicals, fragrances, and dyes. The good news is they’re gentle on both babies and the planet.

However, the performance can be a bit hit or miss. While the absorbency is generally decent, some parents report occasional leaks or blowouts. If you value eco-friendliness above all else, these diapers are worth trying, but they come at a higher price point.

Why they ranked #7: Environmentally friendly and baby-safe, but not as reliable in terms of leak prevention.

8. Honest Diapers

Honest’s diapers often land on the pricey side, but the trendy designs and eco-friendly branding keep them popular. While they’re marketed as sustainable and gentle, the performance doesn’t always justify the cost.

Parents report that Honest diapers can be prone to leaks, especially during the night. The material feels a bit stiffer compared to softer options like Pampers or Kirkland, and the fit varies depending on your baby’s build.

To be fair, the brand’s commitment to reducing its environmental impact is admirable. But if you’re prioritizing performance and affordability, there are better options on the list.

Why they ranked #8: Cute designs and eco-conscious, but the price and reliability don’t live up to the hype.

9. Parent’s Choice (Walmart Brand)

If you’re looking for a super affordable diaper, Walmart’s Parent’s Choice brand might be tempting. They’re definitely budget-friendly, but that low price comes with trade-offs.

The absorbency is average at best, and they don’t always hold up well overnight. Parents have also noted issues with fit, particularly around the legs. That said, if you’re in a pinch or just need backup diapers, they’re not the worst option out there.

Why they ranked #9: Extremely affordable, but not ideal for regular use due to performance issues.

10. Hello Bello

Hello Bello is marketed as a premium-yet-affordable brand co-founded by Kristen Bell and Dax Shepard. The designs are adorable, and the eco-friendly materials are appealing.

Unfortunately, the actual performance doesn’t match the branding. Parents report frequent leaks, especially for older babies or heavy wetters. While they might work well for newborns who aren't as active, they fall short when your baby starts moving around.

Why they ranked #10: Charming designs and good marketing, but functionality is lacking.

When it comes to finding the perfect diaper, there’s no universal winner—it all depends on your baby’s needs and your family’s budget. If you’re looking for the best balance of quality and price, Kirkland Signature is hard to beat. Pampers and Huggies remain strong contenders for their softness and reliability, while store brands like Target’s Up & Up and Luvs offer great value.

At the end of the day, don’t be afraid to experiment with different brands. Every baby is unique, and the right diaper should keep both you and your little one feeling comfortable and confident.